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Marketing Automation

Build compliant campaigns, target the right audience, coordinate delivery and understand what happened after every send—without moving between disconnected tools.

WhatsAppCRMTemplatesAnalyticsAutomation

Illustrative workspace

Campaign performance

Product launch campaign · Last 7 days

Audience
0.0K

eligible contacts

Delivery
0.0%

23,940 delivered

Replies
0

13.0% reply rate

Delivery funnel

Updated 2 min ago

Sent0
Delivered0 · 0.0%
Read0 · 0.0%
Replied0 · 0.0%
Top audience
Returning customers
Best variant
Version B · 11.6% clicks
Next action
Follow up with replies
Sample data for product illustrationYour workspace reflects live activity

0.0%

Delivery visibility

Live sent, delivered and read events

0.0%

Best variant CTR

Compare content and audience experiments

0.0K

Messages analysed

One connected campaign timeline

0s

Reply routing

From engagement to an assigned owner

Complete capability map

Everything your team needs to run whatsapp marketing.

Each capability works in the same workspace, with shared identity, permissions and operational context.

Campaign Builder

Configure the audience, message, schedule, and delivery settings in one guided flow.

Included capability

Audience Segments

Target contacts using tags, fields, sources, and saved customer context.

Included capability

Approved Templates

Organise Meta-approved marketing, utility, and authentication messages.

Included capability

Campaign Scheduling

Launch immediately or coordinate future sends from a controlled schedule.

Included capability

Delivery Analytics

Track sent, delivered, read, failed, and reply events as they arrive.

Included capability

Experiments & Attribution

Compare message variants and connect engagement signals to follow-up activity.

Included capability
WhatsApp Marketing team collaborating in a connected WayConnect workspace
WhatsAppCRMTemplates
Designed for real teams

One view for people, context and action.

Plan targeted WhatsApp campaigns with segmented audiences, approved templates, scheduling, delivery analytics, and measurable follow-up from one workspace.

Built to work with your connected WayConnect workspace
Connected workflow

From audience idea to accountable follow-up

A guided campaign workflow keeps targeting, content, delivery and reply handling connected.

Step 1

Build the audience

Combine consent, tags, source and customer fields.

Step 2

Select approved content

Use reviewed Meta templates and controlled variables.

Step 3

Schedule and send

Review capacity, timing and delivery configuration.

Step 4

Measure and follow up

Route replies and compare every outcome in context.

Campaign intelligence

AI assistance that improves the work around the send.

Use AI to prepare variants, identify useful audience patterns and summarise campaign performance while keeping template approval and final sends under human control.

GroundedWorkspace context
ControlledConfigured rules
ReviewableHuman oversight

Assistance layer

Where intelligence helps

Draft message variants

01

Create concise alternatives from an approved campaign brief.

Surface audience signals

02

Highlight segments with meaningful response differences.

Explain performance

03

Turn delivery events into a clear operational summary.

Human control stays explicit

Assistance can prepare and explain work; configured approvals still control consequential actions.

WayConnect Intelligence

Explainable assistance for WhatsApp Marketing

Human review ready
Example signal
92%Confidence

Audience match confidence

Illustrative readout from approved workspace context.

Signal strength

Audience match confidence

92/100

Context grounded

Uses approved workspace data

Guardrails checked

Respects configured business rules

Fallback available

Keeps human review in the loop

Decision trace

Every suggestion keeps its context and review path visible.

Explainability enabled

1. Context

Approved data

2. Guardrails

Policy check

3. Assistance

Suggested action

4. Review

Human decision

Illustrative interface · confidence depends on available workspace contextFinal actions follow configured approvals
Built for real operations

One connected operating model, built around your team.

Plan targeted WhatsApp campaigns with segmented audiences, approved templates, scheduling, delivery analytics, and measurable follow-up from one workspace. The view below shows how its supported tools, operating controls, and outcomes stay connected.

03
Real-world workflows
05
Connected tools
04
Operational outcomes

Where teams use it

Practical workflows

Promotions & launches

01

Coordinate segmented announcements and response follow-up.

Lifecycle messaging

02

Re-engage customers using consent-aware saved audiences.

Event reminders

03

Schedule timely reminders and track confirmations centrally.

Operational connection map

How work moves through WhatsApp Marketing

End-to-end visibility

Connected tools

WhatsApp
CRM
Templates
Analytics
Automation

Operating controls

WhatsApp Marketing

Shared operational context

Role-aware ownership

Visible activity history

Visible outcomes

One reviewable campaign workflow
Clear delivery and reply visibility
Audience and variant comparison
Replies connected to team ownership
Connected input → accountable workflow → visible outcomeCapability map · no modelled metrics
FAQs

Frequently AskedQuestions

Practical answers about whatsapp marketing, connected workflows, AI assistance, and team controls.

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WhatsApp Marketing — Product Overview | WayConnect